The Brief
I joined the organising committees of various events coordinated by PFAA from 2018 to 2019. In the Communications team, I was mainly tasked with content and collateral creation for any upcoming events. Content wise, it may include social media related materials to increase the event’s visibility, profile and engagement. Collateral wise, the design work covers touchpoints that our teams and the participants may interact with in the event, such as stationery or event information leaflets. PFAA’s involvement with various sponsors during our events also means that there are certain standards of branding and identity management that need to happen before the final outcomes are produced.
CO-Designed with
The many Communications team members of many events over the years